Companies that are using social to increase website traffic are unknowingly shooting themselves in the foot.
Superplatforms like Facebook, YouTube, and LinkedIn will punish you for posting third-party content — like linking off to your blog, capture page, or any external website — because it violates their goal of keeping people on-site (so they can serve ads and make money).
In other words, they don’t want non-native content published on their platform. So don’t post YouTube links on Facebook, and don’t drive people off YouTube within the first few minutes of your video.
Anytime you are successful at getting people to click away from the platform, you’re hurting that content’s chance of success and you’ll be demoted in the algorithms.
So what’s the solution? Create native content.
Native content is content that’s designed for the specific social media platform it lives on. Not only is it a better experience for your audience, but you’ll also be rewarded by the algorithms with higher rankings and more exposure.
In this weeks episode, we sit down with Marcus Krieg, President of WireBuzz, and Tim Alwell, Strategist and Copywriter at WireBuzz to dive into social video and how you can stand out in the news feed.
We’ll also discuss the rising trend of influencer marketing. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 300: WireBuzz Strategist Melissa Brown Interviews Todd Hartley
Ep.299: How You Leave A Job Is How You Are Remembered
Ep. 298: What To Do If Someone New Joins The Sales Process
Ep. 297: Forbes - 40% Of Sales People Are doing This Now
Ep. 296: The 9 Types of Videos Every Business Needs
Ep.295: The 3 Jobs WireBuzz is Hiring for right now ft. Pivot to Prosper by Kasen James
Ep. 294: Do This Every Time You Submit A Proposal
Ep. 293: 3 Reasons To Add Pricing To Your Website
Ep. 292: Breaking The #1 Limiting Belief About Video
Ep. 291: Cloud Based Video Storage Solution
Ep. 290: How The Pandemic Has Increased Video Viewing
Ep. 289: WireBuzz Crew Talks About National TV Commercial Shoot
Ep.288: Why Video Marketing Always Starts With Digital Strategy
Ep.287: Apple's 5G iPhone Brings New Video Marketing Opportunities
Ep.286: Video Marketing Strategy for Breast Cancer Awareness Month
Ep. 285: How We Virtually Express Affection In The Covid World
Ep. 284: How to be the Best in the World With Special Guest Dr. Harness
Ep. 283: Video Prospecting - How to Stand Out & Drive Leads In
Ep. 282: Wistia Announces a New Podcast Video Player
Ep. 281: How I Overcame My Learning Disabilities
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