Companies that are using social to increase website traffic are unknowingly shooting themselves in the foot.
Superplatforms like Facebook, YouTube, and LinkedIn will punish you for posting third-party content — like linking off to your blog, capture page, or any external website — because it violates their goal of keeping people on-site (so they can serve ads and make money).
In other words, they don’t want non-native content published on their platform. So don’t post YouTube links on Facebook, and don’t drive people off YouTube within the first few minutes of your video.
Anytime you are successful at getting people to click away from the platform, you’re hurting that content’s chance of success and you’ll be demoted in the algorithms.
So what’s the solution? Create native content.
Native content is content that’s designed for the specific social media platform it lives on. Not only is it a better experience for your audience, but you’ll also be rewarded by the algorithms with higher rankings and more exposure.
In this weeks episode, we sit down with Marcus Krieg, President of WireBuzz, and Tim Alwell, Strategist and Copywriter at WireBuzz to dive into social video and how you can stand out in the news feed.
We’ll also discuss the rising trend of influencer marketing. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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