Companies that are using social to increase website traffic are unknowingly shooting themselves in the foot.
Superplatforms like Facebook, YouTube, and LinkedIn will punish you for posting third-party content — like linking off to your blog, capture page, or any external website — because it violates their goal of keeping people on-site (so they can serve ads and make money).
In other words, they don’t want non-native content published on their platform. So don’t post YouTube links on Facebook, and don’t drive people off YouTube within the first few minutes of your video.
Anytime you are successful at getting people to click away from the platform, you’re hurting that content’s chance of success and you’ll be demoted in the algorithms.
So what’s the solution? Create native content.
Native content is content that’s designed for the specific social media platform it lives on. Not only is it a better experience for your audience, but you’ll also be rewarded by the algorithms with higher rankings and more exposure.
In this weeks episode, we sit down with Marcus Krieg, President of WireBuzz, and Tim Alwell, Strategist and Copywriter at WireBuzz to dive into social video and how you can stand out in the news feed.
We’ll also discuss the rising trend of influencer marketing. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 315: A Video’s Value Is Limited Without A Clear Conversion Path
Ep. 314: Todd's Thanksgiving Special
Ep. 313: How To Build A LinkedIn Live Community With Russ Johns
Ep. 312: YouTube Will Start Showing Ads On All Video
Ep. 311: Ease Is A Greater Threat To Growth Than Hardship
Best of VMM: The Stories You've Always Wanted To Know
Best of VMM: How to Turn Customers Into Your Marketing Army, with Jay Baer
Best of VMM: Celebrating Audience Stories From Around the World: Part 3
Best of VMM: Celebrating Audience Stories From Around the World: Part 2
Best Of VMM: Celebrating Audience Stories From Around the World: Part 1
Ep. 310: Instagram Extends Live Streams to 4 Hours
Ep. 309: Not Using A CRM Is Remote Selling Malpractice
Ep. 308: How Sales Rockstars Build Rapport
Ep. 307: Preparing Your Videos For A Mobile Audience
Ep 306: Finding The Positive During Covid
Ep. 305: Are You Insecure About Adding Value In Video?
Ep. 304: How To Create The Perfect Day
Ep. 303: How To Create Customer Testimonial Stories That Convert
Ep. 302: How to Use A Scratch Voice Over In Editing
Ep. 301: Election Day Memories as a Reporter
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