The Tom Ferry Podcast Experience
Business
It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.
Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.
On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.
If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.
In this episode, we discuss…
0:00 – Get clear on your avatar
3:35 – Process for identifying talent
9:06 – Onboarding and training
12:31 – Challenges Chris & Emily faced
17:45 – About Humanize
21:36 – Best lead sources for talent
30:00 – Selling value without overselling
35:45 – Growth without attrition
41:35 – Worst recruiting mistakes
47:00 – Summing it up
Team of Leaders: Co-CEOs Who Only Hire Experienced Agents | Team Builders
Perspective Changes Results | Mindset Monday
Going Back to the New ‘Basics’ with Social Media Marketing | This Week in Marketing
Habits & Discipline for Luxury Real Estate Growth in a Hard Market | Luxury Code
Building Credibility and Profile for Massive Breakthrough | Tom Ferry Podcast Experience
5 Most Important Questions | Mindset Monday
A Supercharged Lead Nurturing Strategy | This Week in Marketing
Upstream of Burnout: Optimizing Human Potential in the 21st Century | Tom Ferry Podcast Experience
A Brilliant Real Estate Business Model for Selling to Investors | Team Builders
Who Would You Be? | Mindset Monday
The 3 Most Important Marketing Channels of 2023 | This Week in Marketing
A Master List of Competitive Strategies for New Real Estate Agents | Tom Ferry Podcast Experience
90-Day Cycles | Mindset Monday
Master Tricks of Instagram for Real Estate Agents | This Week in Marketing
6 Essential Moves NOW for New and Veteran Real Estate Agents | Tom Ferry Podcast Experience
Focus Your Habits | Mindset Monday
Jason’s Best 2023 Real Estate Video Topic Predictions | This Week in Marketing
8 Most Important Questions for Your 10-Year Vision | Tom Ferry Podcast Experience
Conscious vs. Unconscious | Mindset Monday
An HR Expert’s Keys to Creating Phenomenal Company Culture | Tom Ferry Podcast Experience
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money