In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome.
In this episode, John talks about the next six cognitive biases out of the 47 that pertain directly to sales and marketing:
John also went over the best architecture of a customer story.
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Listen to the first part of this series here:
https://asherstrategiesradio.com/e/six-most-important-cognitive-biases-for-salespeople-to-master/
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