28: Build Your Kiosk in The Mall With Morissa Schwartz

Morissa Schwartz is the owner of Dr. Rissy’s Writing and Marketing, an SEO, social media management, and PR company. She is also a multiple Amazon best-selling author and the proprietor of GenZ Publishing. We discuss how to beat your competition using SEO and the importance of having a strong social media presence. 

 

Timestamps

 

[01:02] Morissa’s journey from writing into entrepreneurship

[03:25] How to amplify your personality through writing and social media

[06:35] Characteristics of an exceptional writer

[10:00] How Morissa built her company

[12:30] The link between a leader’s personality and a prosperous company

[14:50] The importance of SEO and how it affects your online presence

[18:10] Factors to consider when thinking of SEO

[19:18] Misconceptions surrounding podcast launches

[21:13] How to beat your competition using SEO

[22:11] The relationship between social media and search rankings

[23:50] Why you need to have a strong social media presence

[24:43] The essence of personalizing your social media appearance

[25:33] The best social media channels for professional service firms

[28:10] Analyzing Gary V’s Two Cents Strategy

[30:01] Pros and cons of concentrating all your marketing efforts on one website

[31:58] Dissecting Morissa’s 360 service

[32:37] The critical aspects to growing your online presence

[34:45] Morissa’s vision for Dr. Rissy Writing and Marketing

 

Links and References

Morissa’s Twitter

Morissa’s LinkedIn

Morissa’s Website

Dr. Rissy Writing and Marketing

Steve’s blog

https://StevePreda.com