In this episode of the Hyper Fast Agent Show, Jeff Pfitzer, a top-producing loan officer turned media company owner, shares his insights on dominating social media in the real estate industry. He emphasizes the importance of embracing social media as a critical platform for reaching potential clients, especially considering the significant amount of time people spend on these platforms daily. Pfitzer underscores the power of attention in social media marketing and the opportunities it creates, such as brand deals and increased visibility.
He advises agents to meet clients where they are most active, which is increasingly on social media, rather than through traditional, more intrusive marketing methods. Pfitzer also stresses the importance of producing content that resonates with the audience rather than just real estate-focused material. He advocates for a balanced approach, combining personal interests with professional content to build a genuine connection with the audience. Jeff also introduces Karl Svendsen, a successful loan officer who increased his business by embracing the social media strategy.
Join Jeff as he discusses:
QUOTES TO SHARE
Here are three quotes from the podcast:
**Jeff Pfitzer**: "I've scaled out of the mortgage business to the point that I've started a video business school, I've started a coaching platform, my media company is now producing more revenue than my mortgage revenue."
**Jeff Pfitzer**: "If you don't believe this, you're lying to yourself. Like this is the new reality. And as we go forward and the industry and the economy, and we're about ready to have one of the biggest booms in the history of our industry, with two generations of humans that haven't bought homes that find everything that they buy via social media."
**Karl Svendsen**: "The reason you're uncomfortable is because you haven't gotten enough reps yet you haven't done it enough. So embrace being uncomfortable, get excited about being uncomfortable, because that means that you're getting out it, you're putting yourself out there, you're doing something different."
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?
Click here for a trial membership in the Our Inner Circle.
KEEP UP WITH US HERE
Website: https://hyperfastagent.com
Instagram: https://www.instagram.com/HyperFastAgent/
Facebook: https://www.facebook.com/HyperFastAgent/
Twitter: https://www.twitter.com/hyperfastagent
LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/
OUR OTHER EXCLUSIVE YOUTUBE CHANNELS
The Keri Shull Team: https://youtube.com/kerishullteam
Dan Lesniak - https://www.youtube.com/danlesniak
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?
https://bit.ly/3eLG97Z
Finding Alternative Sources of Income in Real Estate
How to Get More Listings in 2023 – Part 2
How to Get More Listings in 2023 – Part 1
The Future of the Uncapped Broker Model
Keeping Your Mind Right in Real Estate
9 Things You Need to Do In This Market (Part 3)
9 Things You Need to Do In This Market (Part 2)
9 Things You Need to Do In This Market (Part 1)
Making Dead Leads Come Alive - Matt Fullerton
Virtual Assistants for the Real Estate Industry - Greg Brooks
Brand Yourself, Not Your Brokerage - BryAnn Smith
Prepare Your Team for the Market Shift
Successfully Scaling Vacation Rentals - Emanuele Pani
How Experienced Agents Adapt to Market Shifts - Amanda Siftar
5 Reasons You Might Lose a Listing
Alternatives to the Brick and Mortar Brokerage with Ryan Beckett
Be Bold. Be Different. Stand Out. - Joshua Kilby
Make Your Website Your Digital Hub
A Market Made for the Best Sales People
Being a Realtor is About Creating Relationships
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money