Do brands have personalities or social responsibility?

What is the impact of a brand personality? Does it make sense for companies to double-down on personifying their brand?

Join Dan Goodstein, President of IRPA AI and Digital Enterprise Institute; Carlos Alvarenga, Senior Advisor to Digital Enterprise Institute; and Krista Sande-Kerback, Senior Product Marketing Manager at IBM, as they discuss:

1. Consumer expectations for brand personalities

2. Value of brand authenticity and a unique point of view

3. Brand identity and culture as a differentiator

Tune in for future episodes of the Executive Interview series, and register at IRPAAI.com today to keep ahead of the intelligent automation curve.

https://network.irpaai.com/topics/8124622/list

#Branding #Business #Marketing