On this week's episode Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape. From personal experience he outlines the differences in SEO strategies between subscription and non-subscription publishers, the changes in the SEO landscape over the past decade, and the potential impact of AI on SEO for publishers.
In the news roundup the team discusses the news that Forbes has been using a made for advertising (MFA) subdomain to game the digital advertising ecosystem. Since 2017, Forbes was using tactics that have long been condemned by anyone who cares about quality media - and we discuss the likelihood that they are the only ones. According to a US Association of National Advertisers (ANA) survey conducted last year, MFA sites received 21% of all ad impressions and 15% of digital adspend, despite being widely considered as a low-quality medium for advertising. So, what (if anything) can be done?
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FT Senior Data Visualisation Journalist John Burn-Murdoch on graphing coronavirus data
Flashes & Flames founder Colin Morrison on surviving digital transformation and the pandemic
The Atlantic International Editor Prashant Rao on bringing the publication to a global audience
Media Voices Live: Publishing in a Pandemic Special
Laptop Mag Editor in Chief Sherri L. Smith on evolving a consumer tech title
The Telegraph Podcast Editor Theodora Louloudis on podcasting's role in growing subscriptions
POLITICO UK Executive Editor Kate Day on the publisher's expansion in the UK
PPA Managing Director Owen Meredith on a successful #AxeTheReadingTax campaign
Singletrack Magazine publisher Mark Alker on reader revenues vs programmatic advertising
The 19th co-founder Amanda Zamora on launching a news brand about women and politics
Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies
Mash Media Portfolio Director Duncan Siegle on the synergy between magazines and events
Digital editor of In the Moment magazine Sarah Orme on the emerging market of mindfulness
Freelance Journalism Special
Editor in Chief of The Week Junior US Andrea Barbalich on launching a print title for kids
Evening Standard Executive Producer Chris Stone on the role of video & audio in publishing
MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau on transforming a legacy brand
Media Voices: Christmas 2019 Special
Media Voices: Reuters Institute for the Study of Journalism's Nic Newman on news podcasting
Media Voices: Yahoo Finance Editor in Chief Andy Serwer on building a leading finance publication
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