On this week's episode Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape. From personal experience he outlines the differences in SEO strategies between subscription and non-subscription publishers, the changes in the SEO landscape over the past decade, and the potential impact of AI on SEO for publishers.
In the news roundup the team discusses the news that Forbes has been using a made for advertising (MFA) subdomain to game the digital advertising ecosystem. Since 2017, Forbes was using tactics that have long been condemned by anyone who cares about quality media - and we discuss the likelihood that they are the only ones. According to a US Association of National Advertisers (ANA) survey conducted last year, MFA sites received 21% of all ad impressions and 15% of digital adspend, despite being widely considered as a low-quality medium for advertising. So, what (if anything) can be done?
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Jack Marshall, Co-Founder of Toolkits, on what’s next for subscriptions
The Juggernaut Founder & CEO Snigdha Sur on bringing a business-first mindset to her startup
Lessons from award-winning podcasts: Nature’s Benjamin Thompson
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President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape
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The Hustle Senior Editor Zachary Crockett on creating a Sunday reading experience via email
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Headlines Network Founder Hannah Storm on improving the mental health of people working in the media
Conversations: Next steps for email - monetising inventory and protecting data privacy
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Mansueto Ventures CEO Stephanie Mehta on leading a modern media business
6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
Awallprintss Founder Abbianca Makoni on covering international communities for Gen Z
Founding Editor at The Fix Jakub Parusinski on cracking the media management puzzle
Editor and Founder of Paranting Magazine Sophia Waterfield on creating a new type of lifestyle magazine
The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
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