On this week's episode Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape. From personal experience he outlines the differences in SEO strategies between subscription and non-subscription publishers, the changes in the SEO landscape over the past decade, and the potential impact of AI on SEO for publishers.
In the news roundup the team discusses the news that Forbes has been using a made for advertising (MFA) subdomain to game the digital advertising ecosystem. Since 2017, Forbes was using tactics that have long been condemned by anyone who cares about quality media - and we discuss the likelihood that they are the only ones. According to a US Association of National Advertisers (ANA) survey conducted last year, MFA sites received 21% of all ad impressions and 15% of digital adspend, despite being widely considered as a low-quality medium for advertising. So, what (if anything) can be done?
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Bauer CEO Chris Duncan on leading a magazine business through lockdown
Independent Digital News & Media's Jo Holdaway on the importance of data to publishers
Defector VP of Revenue & Operations Jasper Wang on growing an employee-owned newsbrand
MDIF Deputy CEO Mohamed Nanabhay on investing in sustainable media businesses
Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers
Conversations: How Eurosport is turning its evergreen content into success in podcasting
The Membership Economy's Robbie Kellman Baxter on developing compelling direct to consumer offers
Columnist and lecturer Bo Sacks on why now is the golden age of publishing
Special: Which publishers won the pandemic?
Mental Floss EIC Erin McCarthy on the title's 20-year mission to make readers smarter
Twitch's Creative Strategy Lead Jack Woodcock on building communities through livestreams
The Fat Zine co-founder Gina Tonic on being an activist vs. being a publisher
WSJ Editor of Live Journalism Kim Last on virtual events as a live magazine
Shado co-founder Hannah Robathan on the magazine as an outlet for activism
The Big Issue CEO Paul Cheal on the magazine’s fight to survive lockdown
Wareable.com's James Stables on surviving a catastrophic loss of search traffic
The Delicate Rébellion's Hannah Taylor on supporting her community's creative passions
The Bureau Local director Megan Lucero on the collaborative future of news
Director of the Reuters Institute Rasmus Kleis Nielsen on why we get news subscriptions wrong
Quartz CEO Zach Seward on charting a new course for the business lifestyle brand
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