When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one? That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about. In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team.
Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing strategies while allowing them to focus on core operations. He emphasizes the need for alignment between business goals and the capabilities of the marketing partner.
One common mistake highlighted is the tendency for businesses to jump on trendy marketing tactics without a long-term strategy. Instead, He advises businesses to establish clear goals and seek partners with proven track records and solid foundations.
When evaluating potential marketing partners, Behdad suggests asking key questions about the agency's history, core competencies, and client retention rates. He emphasizes the importance of finding a partner with experience and expertise relevant to the business's needs without being overly niche.
Behdad and I agree that is is important to find the right-sized partner for the current stage of the business, rather than aiming too high or too low. By focusing on alignment, experience, and scalability, businesses can establish successful, long-term partnerships with their marketing teams.
LEARN MORE ABOUT CJAM Marketing https://cjammarketing.com/
#902 A Different Perspective
#901 The Key to Success is in the Implementation
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
#890 What Type of Networking Animal Are You?
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström