Reaching your fullest potential while avoiding risks is simply not possible

One of the toughest challenges for an entrepreneur is trying to decide when to take risks. Unfortunately, there are very few stories in the annuls of business history that tells of great business leaders who drove their companies to massive success by playing it safe. Playing it safe is a perfect strategy if you are completely satisfied with the status quo and have no aspirations for the future. That doesn't exactly describe the temperament of the normal listener of this podcast. In this episode, we break down how to first determine if a risk is even worth considering. If it is, then you just got to rip the bandaid off and make greatness happen.