LevelUp

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Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

Episode List

John Wright | The new mobile market according to John Wright

Jun 3rd, 2025 8:01 AM

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in development, funding strategies, the evolution of hybrid games, and the potential of alternative app stores.

Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games

Feb 26th, 2025 12:56 PM

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoToons. They discuss how TutoToons is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

Yi Gong | How Tilting Point is unlocking the value of D2C webstores

Jan 7th, 2025 8:24 AM

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for theirs, and how Yi sees the market's future.

Božo Janković | The new TCF 2.2 and CMPs: what you need to know

Nov 13th, 2023 9:14 AM

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you.

Phillip Black | Roblox properly understood: lessons for virtual economies

Oct 16th, 2023 10:19 AM

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/roblox-properly-understood-lessons-for-virtual-economies/

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