The Difference Maker Revolution Podcast

Is your Photography above PAR? - Learn about our Photography Accuracy Report (PAR)

Are you shooting what you love… or what your clients actually want?In this eye-opening episode, Ronan and Steve dive deep into the Photography Accuracy Report – a game-changing tool that’s helping studios boost client satisfaction, skyrocket sales, and eliminate guesswork in the shooting process.Learn how this powerful feedback loop lets you:Track what clients really love (hint: it’s not always your “best” shots)Spot patterns in what sells – and what gets skippedBridge the gap between your creative vision and the client’s emotional needsMove from “cookie-cutter” photography to meaningful, client-focused imageryUse data (yes, actual numbers!) to consistently grow your revenueWhether you're a solo shooter or managing a team, this episode gives you a fresh perspective on improving your craft and your bottom line.🎧 Tune in now – your next favorite photo (and sale) could depend on it.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Is This The Death of Portrait Photography?

Is the portrait photography industry already dead? Or is it just evolving into something far more powerful?In this eye-opening episode, Jonathan and Ronan pull no punches as they unpack the uncomfortable truth most photographers are ignoring: the industry as we know it is in decline.But this isn’t all doom and gloom. In fact, it’s the best time ever to reinvent yourself and create a business that clients crave — one rooted not in photos, but in personal transformation.What You'll Discover:Why portrait photography is "effed" (Jonathan's words!) — and what that means for your future.The Kodak warning: how failing to adapt will leave you behind.The 5 emotional stages photographers go through when facing uncomfortable industry truths — and how to move past them fast.The bold new opportunity: pivoting into the booming wellness industry using photography as a powerful tool.Why technical perfection doesn't matter nearly as much as how your work makes people feel.The hidden superpower of discovery calls — and how they do the real heavy lifting in a modern photography business.From art to impact: how photographers are now elevating lives, not just capturing smiles.If you've ever felt like “something’s not working” in your photo business — this is the episode that finally explains why. And what to do about it.👇 Tap play now and start your transformation from photographer… to The Difference Maker.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Why You Should Be Planning For Christmas Now

Think Christmas marketing is a December problem? Think again. In this high-energy episode, Jeanine and Steve break down why the most profitable photographers are already gearing up for the holidays—before the summer’s even over.Whether you shoot families, pets, boudoir, or branding—Christmas is your biggest opportunity… if you’re ready for it.In this episode, you'll discover:Why waiting until October will kill your holiday revenueThe single mailer that brings in $60K/month—and the mistake that almost tanked itHow to turn clients into raving fans (and referral machines)A behind-the-scenes look at how top studios plan, market, and fill their holiday calendarWhy email-only promotions flop—and what works insteadHow even pet and branding photographers can crush the Christmas seasonIf you’ve ever said, “That works for them because they shoot kids,” this episode will flip that script—and your Q4 income.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Steve Saporito: Serial portrait studio owner and photography educator.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

The Growth See-Saw of AOV & Client LTV

Are you obsessing over your average order value but still struggling to grow a profitable, repeatable photography business?In this no-fluff episode, Jonathan Royle, Ronan Ryle, and Jeanine McLeod dive deep into the growth seesaw—that delicate balance between average order value, client volume, and the overlooked goldmine of lifetime client value (LTV). Whether you're a high-ticket studio or running volume-based sessions, this episode will challenge your assumptions and change the way you grow.Why photographers should hit play:The truth about “protecting your average order value”—and how it could be holding you backWhy “today’s business card is tomorrow’s brochure” (and why you should never ignore small bookings)Why ego and awards don’t build a sustainable business—profit doesHow to create a business built on repeat clients, referrals, and real lifetime valueReal-world numbers from a studio generating $60K+ LTV per clientThe secret to getting clients to return 2–3 times a year—for 18 years straightWhat to do when a potential client says, “I’m only buying the minimum”If you're ready to trade hype for real business growth, this episode is your wake-up call. Grab your coffee, press play, and let’s talk strategy that actually works.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Get more "Quality Clients"!!!

Tired of chasing low-quality leads and price shoppers? In this eye-opening episode, Jonathan Ryle, Ronan Ryle, and Jeanine McLeod break down what it really takes to fill your calendar with clients who value your work- and are willing to pay for it. Spoiler alert: it’s not about leads, it’s about mindset and meaningful conversations.If you're ready to stop spinning your wheels and start booking clients who truly appreciate your art, this one's for you.Highlights photographers won’t want to miss:Why there’s no such thing as a "qualified lead" - only potential clients at different awareness levelsThe mindset shift that instantly improves client conversionsHow great clients are made, not found - starting with a discovery callThe 5 Stages of Awareness: and how to meet potential clients where they areWhy being afraid of the phone is costing you thousandsThe power of referrals, alliances, and loyal clients to build a sustainable businessHow trying to pre-qualify by price might be killing your growthWhat photographers can learn from Louis Vuitton (yes, really)Whether you're a solo shooter or studio owner, this episode will change the way you think about marketing, selling, and serving your clients - for good.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.