The Difference Maker Revolution Podcast

Get more "Quality Clients"!!!

Tired of chasing low-quality leads and price shoppers? In this eye-opening episode, Jonathan Ryle, Ronan Ryle, and Jeanine McLeod break down what it really takes to fill your calendar with clients who value your work- and are willing to pay for it. Spoiler alert: it’s not about leads, it’s about mindset and meaningful conversations.If you're ready to stop spinning your wheels and start booking clients who truly appreciate your art, this one's for you.Highlights photographers won’t want to miss:Why there’s no such thing as a "qualified lead" - only potential clients at different awareness levelsThe mindset shift that instantly improves client conversionsHow great clients are made, not found - starting with a discovery callThe 5 Stages of Awareness: and how to meet potential clients where they areWhy being afraid of the phone is costing you thousandsThe power of referrals, alliances, and loyal clients to build a sustainable businessHow trying to pre-qualify by price might be killing your growthWhat photographers can learn from Louis Vuitton (yes, really)Whether you're a solo shooter or studio owner, this episode will change the way you think about marketing, selling, and serving your clients - for good.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Most get this wrong - How to Analyze Your Facebook Marketing Results

Are your Facebook ads really underperforming—or are you just reading them wrong?In this fast-paced episode, Jonathan, Steve, Ronan, and Jeanine dive deep into the misunderstood art of analyzing Facebook ad campaigns. If you're a photographer running ads and feeling frustrated by “low quality leads” or poor bookings, this conversation will flip your mindset—and your results.Whether you’re new to ads or spending thousands each month, you need to hear this before touching your Ads Manager again.In this episode, you’ll discover:Why your ad isn’t supposed to book dream clients—and what actually doesThe 3-step process to accurately diagnose ad performance (hint: it starts with you)How one mindset shift led to 30 bookings in a week—from the same leadsThe dangerous assumptions photographers make (and how they’re sabotaging sales)Why “bad leads” might just be brilliant clients waiting for the right approachJoin the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Will AI Replace Me as a Photographer?

Is AI the end of photography as we know it - or the greatest opportunity in decades?In this candid and thought-provoking episode, the four amigos of the Difference Maker Revolution dive deep into the evolving landscape of professional photography in the age of AI. Spoiler: it’s not about megapixels anymore... it’s about meaning.If you’ve ever asked yourself, “Am I next to be replaced?”, you can’t afford to miss this one.Key Highlights:Why “photography” as a business may be on life support - and what’s replacing it.How AI is automating the art, but not the heart - and why that’s your edge.The mindset shift that transforms photographers into irreplaceable “difference makers.”Speed vs. craft; why client expectations have changed forever.The missing piece - what veteran photographers discovered after 20 years.Photography reimagined; is the wellness industry your new home?This episode is for you if…You want to survive, thrive, and lead in a world where AI can generate headshots, drone reels, and painted portraits in seconds - but it can’t replicate human connection.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

3 Ways AI Can Turbocharge Your Business

Think AI is just a tech trend? Think again. In this episode, Steve, Jeanine, and Jonathan get real about how AI is transforming photography businesses—from cutting hours off your workflow to unlocking next-level marketing. If you're tired of drowning in retouching or struggling to stay consistent with marketing, this one’s a must-listen.Here’s what you’ll learn:How AI can slash your retouching time—without sacrificing qualityWhy “faster” isn’t just better—it’s what your clients expectThe creative advantage: how AI frees you to focus on what you loveThe marketing moves photographers are now making in minutes (not days)How automation makes nurturing leads and clients effortlessAnd yes - how to avoid letting AI make you lazyYou don’t need to be a tech wizard, just a photographer ready to grow.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Thriving In Uncertain And Challenging Times

Feeling the pressure of today’s economy? You're not alone—but you're also not powerless.In Episode 127 of the Difference Maker Revolution podcast, we're diving into a conversation every photographer needs to hear right now:“Thriving in Uncertain and Challenging Times”Join Jeanine McLeod, Steve Saporito, and Jonathan Ryle as they tackle the tough stuff—from shrinking consumer confidence to shifting buyer behaviour—and share the exact strategies photographers are using to not just survive, but grow.Here’s what you’ll discover:✅ Why your mindset is either fuelling or freezing your growth✅ How to stay visible when others go silent✅ The real reason Gen X grandparents are your next big market✅ How one photographer booked out April before the month even started✅ Why “just being a photographer” isn’t enough—and what to do instead✅ A simple way to fill gaps in your schedule using clients you already haveIf you’re tired of hearing “things are slow” and ready to actually do something about it, this episode is your blueprint.📈 Tap into smart strategies, emotional connection, and real talk.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit the Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specialising in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.