Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing

Creating A Service In A SaaS Business Without All The Headaches – MFF020

How To Reduce Churn By Offering A Complete Solution… On the face of it, combining a product and service-based business seems like it would solve some of the big problems many startups face. The problem is though that productizing a service and building a SaaS business can be much more difficult than it may seem, and in a lot of cases can create a massive headache for any founder. So what’s the best way to go about this? To spark some discussion on this topic, this week we’ll be taking a look at Goodsie, Jack’s product-based business, and exploring how he plans to implement a service in to his business in the near future. We’ll be looking at some common pitfalls of both business models, why testing is so critical before you take the leap, pricing strategy and a whole lot more. What’s great about this discussion is that it goes both ways. So whether you’re someone running a service business, or a product founder looking to complete the package, you’re sure to get some real value out of this one. Taking Control Of Your Customer’s Experience… Why you need to bring everything in-house. Preparing for many complaints from a lot of people. Testing demand for a service. Key differences between product and service businesses. How not to mess up your pricing strategy early on. Tailoring a service to varying customer sophistication. Using education for immediate results. http://marketingforfounders.com/creating-a-service-in-a-saas-business-without-all-the-headaches-mff020

3 Simple Ways To Grow A Business From A Marketing Master - MFF019

Exploring Jay Abraham’s ‘3 Ways To Grow’ Concept… When it comes to growing a business, it’s easy for us to over-complicated matters and lose sight of what’s really going to bring us both short and long term results. Sometimes the best way to move forward is to forget what the internet gurus throw at us and really study what the old school marketing legends had to say. So on this week’s show we’re going to be looking at three core concepts from Jay Abraham, a guy who’s massively inspired both Tim and Jack throughout their careers – 1.      - Increase the number of customers. 2.      - Increase the transaction size. 3.      - Increase the purchasing frequency. By breaking down these points and applying them to your startup, we’re going to build a really solid foundation for increased profits and for a healthier business overall. So listen in as we learn how these concepts have been applied to Tim and Jack’s businesses, ways you can start to tweak your business approach and how some of the bigger guys utilise these ideas. Revenue Saved = Revenue Gained Saving cash through customer retention and reactivation. The benefits of reducing churn. Utilising bonuses to increase your customer base. Why you can’t be afraid to take risks. Pricing structures and getting the most from anchoring. Expanding the scope of your business. http://marketingforfounders.com/3-simple-ways-to-grow-a-business-from-a-marketing-master-mff019/

The Founder’s Guide To Loss Leaders And Self-Liquidating Offers – MFF018

Setting Up An Early Loss For A Long Term Gain… I bet there aren’t many founders out there who are happy to see the word ‘loss’ anywhere, but stick with us here. This week we’re dealing with two marketing concepts which we see most often in the retail world, but can have enormous potential when re-applied to our online businesses and startups. Although they have different applications, risk factors and initial costs, both loss leaders and self-liquidating offers are all about maximizing customers getting in to your sales funnel. What we want to do is learn the fundamentals of these strategies, get creative with them and generate some serious leads for your business. So listen in as Tim and Jack break down the key concepts, study some killer case studies and talk on their own personal experiences. We hope by the end you’ll be a bit more comfortable with the ‘L’ word. Building Trust And Credibility… - How to manage the risk factor of an early loss. - Why loss leaders shouldn’t just be applied to retail. - Reducing the cost of the barrier to entry. - The concierge loss leader method. - Why self-liquidating offers are less risky. - Diversifying your marketing channels.

Bridging The Gap Between Image Based And Direct Response Marketing – MFF017

Why You Shouldn’t Put All Your Marketing Eggs In The One Basket… It’s an age-old marketing question. As founders, should we be focusing on building our companies image and branding or should we be targeting our audience with a killer direct response strategy? There’s no doubting that both forms of marketing will prove to be beneficial over time, but it’s crucial for us understand when and why you should be applying each strategy to your business. On this week’s show we’re taking a good hard look at both camps and working out which elements you should be applying to your marketing strategy. While getting a nice logo together and making everything look pretty might seem like a top priority when starting out, by the end of this episode you may have a different idea of what you should really be focusing on going forward. Be In The Pursuit Of Customers, Not The Pursuit Of Novelty… What are we actually trying to achieve through design?  - Why you can’t let your ego get in the way. - Award winning designers and why you shouldn’t be dazzled by them. - Asking the important questions of your market before you build your image. - Why you can skip having a logo for longer than you think. - The dangers of being a lazy entrepreneur. http://marketingforfounders.com/bridging-the-gap-between-image-based-and-direct-response-marketing-mff017/

Building A Marketing Masterplan To Boost Sales And Drive More Customers – MFF016

Planning Ahead For Your Startup’s Long Term Success… So many startup founders love to meticulously plan out the development process of their product, from the initial stages all the way through to having a completed product. The reality is though that great marketing is still the tool which is going to convert all that hard work to money in your pocket. Now is the time to start giving your marketing planning the same attention you’re giving to your development cycle, rather than haphazardly working on whatever new marketing idea pops up. By making a solid plan for the future we can take control of our budget, build up tension for an unreleased product or increase sales for an existing one. If you find yourself dabbling in a bunch of different marketing strategies but struggle to stick with  a clear path moving forward, then listen in this week as Tim and Jack do their best to  get your marketing plan sorted. Taking Charge Of The Calendar… Tips for planning both existing and new products. Strategic use of promotional marketing. Using social proof and cross-promotional case studies. Putting out killer content during your products build up. Building anticipation for an unreleased product. Who actually writes the marketing plan? http://marketingforfounders.com/building-a-marketing-masterplan-to-boost-sales-and-drive-more-customers-mff016