Deconstructing Data

From Leads to Leases: Demand-Side Real Estate Data

Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter.On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategies and has spent over two decades at the intersection of political strategy, behavioral research, and audience-driven messaging.Before founding RCKRBX, Michael served as a media consultant and strategist for high-profile political campaigns across the Northeast and worked in the Office of Political Affairs under the first Bush Administration. His background in political communications and campaign management informs how he approaches real estate, not just as a property play, but as a people-first, data-powered opportunity.We’ll dive into:Using Demand Data – How renter sentiment is transforming marketing strategy.Predicting Rental Performance – Leveraging behavioral data to forecast leasing outcomes.Cross-Industry Insights – Applying lessons from politics and CPG to real estate.Tech Stack – The tools enabling smarter, more responsive marketing.If you want to understand where multifamily marketing is headed and what it looks like when you finally put the renter at the center, don’t miss this episode.

Authentic Trust in Partner Marketing (Affiliate & Creator Marketing)

What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling through data-driven strategy.We’ll dive into:1. Partner Marketing: Driving Growth Through Collaboration2. Attribution: Tracking What Truly Drives Results3. Incrementality: Measuring True Marketing Impact Effectively4. Tech StackIf you're ready to cut through the fluff and talk real growth, this is the episode to catch.

What’s Next in AI: Beyond Generative and Hype

Generative AI may be dominating the headlines but it’s only the starting point.In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separate real impact from the hype.We’ll explore:1. Day Zero of AI: Generative AI is Just the Beginning2. Beyond Generative AI: Expanding the Possibilities3. Applying AI: Beyond Hype to Real Impact4. Tech StackIf you're looking to cut through the noise and get a clearer picture of where AI is going next, this is the conversation you’ll want to be part of.

Beyond the Click: Transforming Advertising with Data Mastery

Advertising is evolving, fast. And data is at the center of it.On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising. Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and marketing decisions.We’ll explore:1. AI and Big Data: Revolutionizing Storytelling and Branding2. Data-Driven Insights: Smarter, Personalized Marketing Decisions3. Predictive Analytics: Fueling Business Growth and Strategy4. Tech StackIf you're ready to think beyond the click and reimagine what’s possible with data, this is a conversation you won’t want to miss.

Beneath the Iceberg: Smarter Data, Better Marketing Decisions

Not all marketing data is created equal and sometimes, what you don’t see is what matters most.On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.We’ll get into:1. Marketing Metrics: What Should You Measure?2. Being Data-Driven: Team or Mindset?3. Getting the Right Data: Clarity Over Clutter4. Tech StackIf your marketing feels like it’s missing something below the surface, this conversation is for you.