Art of Value Show - Discover Value | Create Options | Start Pricing

Value and Pricing in the Enterprise with Matthew Habuda – 094

After discussing the limitations of hourly rates in a Facebook group, Matthew Habuda decided to give value pricing a chance. He started with a small project and progressed to a Fortune 500 opportunity. Along the way, he had to convince the customer and subcontractors it was the right decision. He shares his results and why he will never bill by the hour again. The post Value and Pricing in the Enterprise with Matthew Habuda – 094 appeared first on Art Of Value.

Learning the Art of Frame Control with Oren Klaff – 093

Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor’s interest during a presentation. The same concepts apply when you are having a value conversation. When you encounter resistance […] The post Learning the Art of Frame Control with Oren Klaff – 093 appeared first on Art Of Value.

Seek the Desired Outcome First with Lincoln Murphy – 092

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […] The post Seek the Desired Outcome First with Lincoln Murphy – 092 appeared first on Art Of Value.

The Mental Health of the Entrepreneur with Cory Miller – 091

Cory Miller founded iThemes in 2008. iThemes is one of the first commercial companies in the WordPress space. Its mission is to make people’s lives awesome. They have a core suite of products including BackupBuddy, iThemes Security, and Exchange. Before founding iThemes, Cory was the communication director of a church with a staff of zero. […] The post The Mental Health of the Entrepreneur with Cory Miller – 091 appeared first on Art Of Value.

Singing the Praises of Value Pricing with BJ Lee – 090

BJ Lee is a member of the Art of Value Society on Facebook. He and his wife, Sylvia, who live in Hamburg, Germany. They started a vocal coaching company in 2013. She is the talent, and he is the business manager. Previously, he taught English for 10 years, and he has a Masters of Art in […] The post Singing the Praises of Value Pricing with BJ Lee – 090 appeared first on Art Of Value.