eComFuel

Reddit Marketing, Optimizing for LLMs & AI Content Backfiring

Is Reddit the most overlooked - and potentially most powerful - marketing platform for eCommerce brands today? This week, I’m joined by my friend Danny Kirk, founder of ReddiReach, to explore the high-risk, high-reward nature of Reddit marketing, why it's different from any other platform, and how generative AI is reshaping how people find and trust brands.  Listen in as we talk about how to market on Reddit without getting roasted, how LLMs are changing search and discovery (and what you can do about it), and why Danny’s company is betting big on GEO - Generative Engine Optimization. We also dive into Danny’s philosophy on productivity, managing team growth, and choosing the right business size for your goals. If you’ve ever wondered how to build a fulfilling business that doesn’t eat your life, this one’s for you. You can find show notes and more information by clicking here: https://bit.ly/4fbdgwS Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Social Fallout From Success, Embracing AI Avatars (Or Not) and What’s Behind a Booming S&P

After selling the business he built over 12 years, what’s next for Bill D’Alessandro? In this episode, Andrew reconnects with Bill, longtime friend, returning guest, and co-host of Acquisitions Anonymous, to talk about life post-exit, the unexpected challenges of newfound freedom, and how he’s thinking about AI, identity, and investing in today’s wild market. They also chat about the blurred lines between personal and entrepreneurial success, dealing with changing relationships after wealth, and whether using AI versions of yourself is a smart move or just plain creepy. You can find show notes and more information by clicking here: https://bit.ly/3TTVAfB Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Reflecting on the Gap Year with My Wife

What happens when you press pause on business as usual and take a family gap year instead? In this special episode, I’m joined by my wife, Annie, who shares the mic with me for the first time as we reflect on the past 10 months of travel, family time, and life outside the usual grind. From the decision to leave home to what we’ve learned along the way, this conversation is a peek behind the curtain into the most transformational year of our lives. Listen in as we talk about the highs and lows of planning and living a gap year, how we structured our businesses to make it possible, and what it’s been like to work through marriage, parenting, and travel together. We also chat about building a family culture, why we’re rethinking our relationship with “home,” and what we hope to carry forward from this season of intentional living. You can find show notes and more information by clicking here: https://bit.ly/4nSYgYy Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Why You Need to Double Down on Marketing Partnerships

What’s the most effective way to grow your brand when traditional marketing gets harder and harder? This week, I’m sharing one of the most overlooked but highest-ROI strategies in eCommerce: partnerships. Whether you’re launching a product, building a community, or just trying to break through the noise, this episode will help you think differently about how to get attention. Listen in as I share why partnerships are more important than ever, how to identify the best opportunities, and mistakes to avoid. I’ll also talk about lessons from our most fruitful collaborations (like our new partnership with the Operators podcast) and how to build long-term relationships that really move the needle. You can find show notes and more information by clicking here: https://bit.ly/44RX8fh Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Raising & Selling Bison DTC in Montana (Rerun)

What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices. Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in bison ranching. You'll hear about Matt's personal journey from lawyer to rancher, his deep connection to land conservation, and the impact of environmental stewardship on food quality. We also take a trip into the field to witness the bison harvesting process in action, so don't miss this one-of-a-kind episode! You can find show notes and more information by clicking here: https://bit.ly/443cOgv Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.