Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better gear? Hire an editor or assistant? In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better Topics Covered00:00 Could we grow faster if we had more budget? 02:47 How much the average podcast spends on production & marketing 06:41 How much high-growth shows allocate to marketing 08:11 How we’d spend $500/month to grow 15:23 How we’d spend $2,500/mo to grow 27:23 How to figure out what brought people to your show 31:00 How we’d spend $10,000/mo to grow 38:03 Understanding your brand 50:24 Running retargeting ads to your podcast 52:33 How we’d grow our podcast with zero budget⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesDescript  ConvertKit Cast MagicCalendlyZapier ChartableLinkfireFigma Canva Pro Complete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence.But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same results while spending drastically less time on your show? Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth?📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:00 Intro02:13 Breaking Down the Numbers: Data on high-growth show time spends 08:39 What stood out from the categories of growth in the data? 11:19 Where to spend time when you’re first starting your show 19:18 Finding opportunities to improve your show in your daily life 20:48 Where to spend your time once your show has traction 29:00 Time-sucking tasks to ignore or eliminate 40:21 The ultimate amplifier of every hour you spend on your show 42:37 How much time are you spending on your show each week?⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesDavid Perrell: How I Write PodcastChat GPTEveryone Hates MarketersIra GlassSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

3 Creative Decisions That Dictate Your Show's Success… or Failure

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Intro00:53 How much does a podcast's structure matter in terms of its success? 03:26 Breaking down our recent episode length experiment10:12  A better question than “how long should my episodes be?” 19:03 Which show format is best for growth? 23:48 The impact of podcast format for success and audience growth 25:22 What makes for a great interview show? 25:43 The art of crafting compelling interview shows 29:45 What makes for a great solo podcast? 33:31 What makes a great co-hosted show? 37:01 How we would design a show to get to 50k downloads/episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesAkimboYou're Wrong AboutHow I WriteEssay - Hide Your WorkTanner Campbell - Practical StoicismPod Save America podcastAll In podcastSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Intro00:59 Podcast growth lessons from Warren Buffett  05:00 When typical shows hit the 1k & 10k dl/ep milestones 10:36 How experience affects a show’s growth rate 15:21 What everyone gets wrong about consistency in podcasting 26:16 The powerful compounding of relationships 31:33 Stacking micro-improvements to your show with every episode 35:26 Strategies for navigating (and avoiding) creative burnout 38:28 Building your transferable skill set 44:22 Our personal stories of creative compounding that have got us here 56:12 The impact of mentorship and constructive critique⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceMike Birbiglia’s Podcast, *Working It Out* Build and Launch, Past Project by Justin JacksonMega Maker, Project by Justin Jackson Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered0:00 A new podcast growth experiment3:21 Introducing Sound Judgment6:24 Crafting your show’s Sound Vision16:06 Structuring your episodes for impact & retention18:54 Thinking in scenes23:20 Surprise: The unexpected emotion behind all great podcast episodes35:42 Why specifics are the key to unlocking memorability and emotion40:20 Our analysis of the Sound Judgment episode42:17 Digging deeper into defining your sound vision47:35 How we use scenes to structure this show51:33 How to incorporate surprise & suspense into your episodes58:47 How to be a more specific (and thus, better) interviewer1:01:52 The elements of a fantastic cross-promotion pitch⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceListen & Subscribe to Sound JudgmentThe Story GridYouTube: Brandon McNultyOn BeingWild BoysFamous & GravySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback