Intercom on Product Management

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68 Followers 9 Episodes

How do you build something people actually want and will use time and time again? Sharing lessons we've learned in the six-plus years building Intercom, in this series you'll learn how to evaluate your current product, how to decide which features to build in a haystack of those you shouldn't, best practices for getting those features used, and much more.

Episode List

Chapter 6: How to fight physics envy

Oct 26th, 2017 5:03 PM

We’d all love it if the ROI for a feature was always perfectly proportional to the time we spent on it. That's not the case – but in software it can be an advantage. Plus, a 5-step process for rolling out new features.

Chapter 7: Why do new features flop?

Oct 26th, 2017 5:03 PM

New features are just code that’s gathering virtual dust, unless they're being used by your customers. To keep your next launch from flopping, ask yourself these 5 key questions before you ship.

Chapter 8: How to increase user engagement

Oct 26th, 2017 5:03 PM

There is no consistent quantifiable definition of engagement across different products, but if you make user engagement a priority there are loads of quick wins to be had.