| 1 | Chapter 8: How to craft your messaging schedule 2018-01-30 |
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| 2 | Chapter 7: The right time to send a message 2018-01-30 |
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| 3 | Chapter 6: The right way to send a message 2018-01-30 |
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| 4 | Chapter 5: What messages should you be sending? 2018-01-30 |
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| 5 | Chapter 4: The anatomy of a message 2018-01-30 |
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| 6 | Chapter 3: What makes an effective message? 2018-01-30 |
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| 7 | Chapter 2: How to match messages to behavior 2018-01-30 |
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| 8 | Chapter 1: Identifying the right people 2018-01-26 |
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Intercom on Customer Engagement
Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
