From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

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From Concept to Market A-Z: Patents,  Trademarks, Manufacturing, Sourcing,  Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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27 Episodes
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27
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Category: Management & Marketing
Last Update: 2017-10-31
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Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.

1 SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chr 2017-10-31
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2 SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles 2017-06-27
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3 SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles 2017-06-13
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4 SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers 2017-06-06
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5 SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship 2017-05-23
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6 SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas 2017-05-16
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7 GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor 2017-05-06
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8 SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com 2017-04-25
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9 SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps 2017-04-18
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10 SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand 2017-04-04
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