Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale

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Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale

Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale

109 Followers
28 Episodes
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28
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Category: Management & Marketing
Last Update: 2018-05-23
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This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

1 The Hidden Cost of Giving Away FREE Services 2018-05-23
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2 SALES 101: Explaining the Problem 2018-04-30
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3 “What’s your bottle of water?” A simple lesson in growing sales from Alex Goldfayn 2018-04-09
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4 Your Product’s Invention or Discovery Story 2018-03-12
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5 Your “How We’re Different From Our Competitors” Story 2018-02-19
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6 5 Steps to Speaking Your Customer’s Secret Language 2018-02-08
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7 A Leader’s Guide to Storytelling with Data 2018-01-31
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8 A 6-Minute Guide to Storytelling with Data: The “How We Got Here” Method 2018-01-08
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9 Give Your Sales Team a Company Founding Story That’s Not BORING! 2017-12-11
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10 How to Fix That “Salesperson” Reputation That Preceded You 2017-11-20
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11 Sales Story #8: Your “I’ll go to bat for you with my company” story 2017-10-30
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12 Your “I’ll tell you when I made a mistake” Story (Sales Story #7) 2017-10-09
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13 #6 of the 25 Most Useful Sales Stories: An “I’ll tell you when I can NOT help you” story 2017-09-18
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14 #5 of the 25 Most Useful Sales Stories: A “Why I Do What I Do” Story 2017-08-28
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15 5 Ways Great Salespeople Get Buyers to Tell Their Most Important Stories 2017-08-06
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16 Sales Story #4: How to Relax and Take the Stress Out of a Sales Call 2017-07-10
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17 Sales Story #3: Your Personal Motivation Story 2017-06-12
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18 The Mysterious Brown Bag: Closing Your Toughest Sales Challenges Using Emotional Intelligence 2017-05-22
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19 Sales Story #2: Your “Who I’ve Helped and How I’ve Helped Them” Story 2017-04-24
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20 Two Guaranteed Ways to Completely Undermine Your Sales Department 2017-04-01
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