Is the customer always right in the digital age?

Is the customer always right in the digital age? To answer this question and others, we speak to Professor Steven van Belleghem, author of The Offer You Can’t Refuse. Steven is widely regarded as one of Europe’s thought-leaders in the field of customer experience, having helped organisations including Google, Microsoft, and Disney. Steven gave us advice on how to play a role in your customers life journey and how to create a culture of customer centricity.