Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
How to Create Content That Ranks on Search [Neil Sheth Interview]
SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First.
When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out the other ways you can create content that will rank high on search engines and the real value that SEO offers.
Key Highlights
[02:53] Introduction of Podcast Guest, Neil Sheth
[05:21] How Neil Got into SEO and Content Creation
[08:44] What does an SEO agency do for their clients?
Neil shared what an SEO agency do for their clients and why clients should hire one.
[11:24] The Process of Creating Customized Plan for Each Customer
Not all plans are alike. Customers get customized plans for each of them based on where they're at, their goals, and the results they get.
[12:49] SEO Compass
[13:05] How to Implement SEO?
Learn the four areas when implementing SEO.
[13:22] Technical SEO Optimization
[16:39] How to Find the Right and Relevant Topics That Increase Brand Visibility
[17:50] Content Analysis
[21:16] Content Formats
What are the different content formats that can help me maximize my eyeballs?
[23:42] Why Should I Look at Google's First Page Results?
[24:24] Neil's Tips to Rank Your Site Better
[27:24] How to Get Quicker Results Using Less Competitive Keywords
[30:05] Connect with Neil
Notable Quotes:
Guest Links
Learn More about Neal Schaffer:
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