#76 - UXRs Need to Care About the Business, Too – with Zack Naylor of Aurelius
This week we’re joined by Zack Naylor, CEO and co-founder of UX research tool Aurelius. We spoke about what researchers need to know about their company, why tying research outcomes to business impact is so important, and how to navigate the waters when business goals and user research don’t align.
Zack talked about…
Highlights
About our guest
Zack Naylor is the CEO and Co-Founder of Aurelius. He’s helped organizations from startups to Fortune 500s build and establish user experience design practices to deliver valuable products and services.
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