#164 S2 Episode 33 - From Ripping Out Carpets To A Copywriting Wizard with Cole Schafer

HIGHLIGHTS

01:40 Where it all started for Cole and how he got into copywriting

06:11 How to become a better copywriter and overall get better at your craft in the world of sales 

15:36 Short copy vs long copy and what serves what best based on Cole's mindset

21:07 Some tips and techniques on how you can improve your copy

24:32 How to connect with Cole and follow his newsletters and so much more

QUOTES

08:05 "Something you can do is actually record yourself pitching the sale to someone, playback the recording. And kind of like write down the bits and the pitch that sounds really really solid. Like oh s*** like two minutes in, you know, I really made a good point here. Write that down in an email, have a notes pad of all your one-liner pitches, and just perfect those."

09:27 "Earlier on in my outreach, something I found that by writing really solid cold emails. If I did it right, and we had a decent exchange, by the time we got on the phone, it didn't feel like a cold lead anymore. It actually felt like a warm lead like we had built up some rapport."

19:12 "I do think that there's an amount of thoughtfulness that goes into taking the time to crunch down your words, to cut the fat, and just get directly to the point. Not a lot of people wanna do it because they don't have that kind of time."

20:23 "I try to play a game where I highlight all the copy, look at what the word count is, and see if I can cut the fat by like 25%. Because the copy's always going to get better and you can always find 25% of the fat you can cut out. And I think generally speaking the copy's gonna get better if you do that."

21:31 "Make your subject lines close to ridiculous. Especially if it's a cold email where people are just getting smacked with dozens of cold emails every day. The last thing you want to do is to try and make the cold email sound 'sales-y."

Learn more about Cole in the link below:

• LinkedIn - https://www.linkedin.com/in/cole-schafer
• Website - https://www.honeycopy.com/
• Instagram - https://www.instagram.com/cole_schafer/?hl=en

If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. 

• Learn more about Collin in the link below: 

LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.