So many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business world equivalents of the Kardashians. But instead, a type of useful, practical, attainable, and much-needed visionary.
On this episode we begin to unpack what it means to be a visionary. With guidance from Andrew Davis, a speaker, author, and creator of the “Quest Matrix,” we begin to chart a path away from Expertville toward some new territory -- a place where we can resonate deeper in a world trending shallow, and yes, build our businesses and leave our legacies. That place? Visionary Town.
Along the way, we hear from John Bonini, director of marketing at Databox, content marketing expert, and prolific side project creator who recently launched Some Good Content, a membership group that fosters engaging conversations and shares resources for marketers searching to create better content. John's on his own path toward becoming a visionary, driven by questions that, as Drew says, Google can’t answer.
But he's currently at a crossroads -- one we all face, too. What will he decide? What will YOU decide?
QUEST MATRIX IMAGE: https://bit.ly/quest-matrix
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VOICES IN THIS EPISODE:
John Bonini is a long-time content marketer, working for brands like IMPACT Branding and Design and the email software company Litmus as head of growth. He's now director of marketing at Databox, a startup based in Boston. John lives in Connecticut. John's also the former host of a podcast he launched, Louder Than Words (now defunct), and the owner of a membership and community group for marketers, Some Good Content, which is run on Patreon and a dedicated group website.
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
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PRODUCTION:
- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
- Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
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