Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all.
That social network is Pinterest, and the dominating tool is Tailwind.
Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind supports.
Key Highlights
[04:09] Introduction of Podcast Guest, Melissa Megginson
[06:14] What is Tailwind and How Melissa Started
[08:39] Pinterest's Evolution
[11:28] What Type of Pins Should I Be Posting?
[15:30] Melissa's Advice When Creating Idea Pins
[17:37] Best Format and Practices for Video Pins
[18:03] Does Repurposing from Other Platforms Work?
[21:51] What is Tailwind Create?
[24:38] Tailwind Communities
[29:53] Best Practices and Recommendations for Pinterest Ads
[31:52] How to Do Keyword Research on Pinterest
[33:24] What Makes Tailwind Different from Other Platforms?
[36:48] How Should I Approach Instagram Through Tailwind?
[39:30] Melissa's Advice on Facebook Marketing Strategy
[43:38] Final Advice
[44:31] Connect with Melissa and Tailwind Team
[45:05] Summary
[47:17] Outro
Notable Quotes
Find Our More about Tailwind:
More Info on Neal Schaffer and This Podcast:
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