Last year, an estimated 13.8 million Aussies spent around $5 billion dollars over the 4-day Black Friday period. That’s a whopping lot of cash, and it represents a huge opportunity for product-based businesses. If you're a founder and want to get in on this sales opportunity, but are unsure how to go about it, this episode is for you. We chat with digital marketing and e-commerce expert Gabriella Singh about how to design and deliver your best Black Friday campaign ever.
You'll learn:
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If you need a little more help, we've designed a Black Friday Crash Course to help you deliver your campaign and have your best sales weekend ever! Access the course at www.ladybrains.com.au/blackfriday-course
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