How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]

Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reach continues to decline while newer form of short-form video that are the staple of many social media sites make it challenging for businesses to create and compete with the creativity of the global social media user base.

That's why I'm especially excited to interview Sanna Ödmark, Head of Marketing for the Swedish influencer marketing agency Cure Media. You see, more companies are investing more money into influencer marketing, but they aren't necessarily doing it in an effective way.

In fact, only 30% of CMO's in a survey that Cure Media conducted answered they know how to collect accurate ROI data from the channel, which is far behind other digital channels, such as website (55%) and SocialMedia (54%).

That is why our topic that we discuss,  how to measure success in influencer marketing, is of critical importance.
 
Some of the things we discussed include:

• Why measuring the effect of influencer marketing can be quite tricky
• Common mistakes when marketers measure influencer marketing - and how to avoid these
• 3 ways to measure the full effect of influencer marketing - beyond the direct results 
• The case for a long-term approach to influencer marketing

Connect with Sanna Odmark

• Cure Media: https://www.curemedia.com/

More Info on Neal Schaffer and This Podcast:

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