Sandra Sucher - Growing Businesses Through the Power of Trust

I found today’s guest, Sandra Sucher, through a book recommendation in the Wall Street Journal. A professor at Harvard Business School, Sandra has a fantastic story about how she became the co-author of her new book, The Power of Trust. In this episode, she opens up about how a trip to Japan to write one book on layoffs led her to write another very different sort of book. She and I talk about the hidden value of trust in a business and why it can’t be used as a reputation management tool. She also discusses why trust matters so much more in service-based businesses and why the Ritz-Carlton hotel chain is a great role model for businesses that are building trust with their clientele.

”Trust is a willingness to be vulnerable to the actions and intentions of others.” - Sandra Sucher.

Learn more about this episode of She’s Got Moxie at joychudacoff.com/156