061: What Is A Brand Archetype? An Explanation & Examples
**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW**
What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?
Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?
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