#115 Always match your message to the audience

PLEASE NOTE: This episode talks very briefly about the abuse that David received at the hands of his mother and bizarrely, how it got him a major book deal resulting in a #1 bestselling book.

David has just received a batch of his new books from the printers and while he could use them, there is just enough wrong with the printing for him to not be able to do so.

In this episode, David explains how you don't have to mis-match your message to the audience by much for it to get totally lost.