Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."
So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?
Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.
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