Episode 13: Automotive Social Media Culture Shift?
It’s been a tough week with the impact of COVID on all of us. As we begin the new year, we remind ourselves to find ways to make the best of things.
Do we detect a culture shift happening? Auto retailers are starting to realize that social media is social. We’ve seen some big “auto voices” promoting old tactics and sadly, dealers and others are listening. But for Kathi and Mike, we advocate employing new social media techniques that help the customer as much as possible…and that means being social. While we’ve been saying social media is social for a long time, it’s been a slow adoption. Today, dealers and SALESPEOPLE have the opportunity to make an impact. That impact means no more question about WHERE a customer is going to do business but WHEN they will buy from you.
Employee retention is crucial to future success. The shortages of quality people are happening now and will most likely get worse before they get better. We talk about simple ways to keep your awesome employees happy and engaged. We’d love to see the car business become a first career choice.
Get Kathi’s Social Selling Guide HERE.
Then we talk about the music styles that people would be surprised we are/were into.
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