Inbound and Outbound Tips from Sales and Marketing Perspectives—with Arthur Castillo

This episode of the Live Better Seller Better Podcast features Arthur Castillo, Field Marketing Manager at Chili Piper. Arthur shares several tangible ways you can clean up your inbound processes and convert more demos.

His tips include the use of a calendar at the bottom of pages and using the power of engagement to instill trust. Arthur also gives his insights for both sellers and marketers on how they can improve their engagement based on his experiences from both sides of the fence.

HIGHLIGHTS

• Streamline inbound leads to convert more to demos
• Include a calendar and call them back to show engagement
• Best practices in email follow up
• Tip for sales: Leverage your access to communities
• Tip for marketing: Talk to the customers

QUOTES

Arthur: "If you're scheduling that within the first, same day—unreal—first two days, the show rate of that meeting increases three to five times. So, the quicker you can get them into your sales funnel, that's huge and obviously it would accelerate everything and... really shaping that buyer's journey."

Arthur: " I think there has to be, on that first call, seeking to understand more than qualifying ourselves. What is it that brought them here? Who did they speak with that said, hey, maybe you should check this out."

Arthur: "When you're building your outbound program, you go to the marketing leader and you're like, what are the top things that they're clicking into so you can start to frame. It's almost a validation of like, okay, this seems to be what they care about, how do I now convert that to my outbound messaging?"

You can find out more about Arthur in the links below:

• LinkedIn: https://www.linkedin.com/in/arthur-castillo/