107: DataStory: How To Explain Data and Inspire Action Through Story, with Nancy Duarte

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“It all goes back to empathy. Know who you’re talking to, know how they process information, and really think through what you’re asking of them and how they’re going to feel about it.” - Nancy Duarte

What if you sliced data and found a huge problem or opportunity? Data did its job, but now it needs a storyteller. How insights are communicated could reverse or increase the trajectory of data, and the actions you ask others to take today changes your future data. In this episode our Finding Brave guest shares how getting others to move forward with those actions only happens when someone communicates well.

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, and on CNN and beyond. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture, and has created more than a quarter of a million presentations. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications and is also a Harvard Business Review contributor. She’s written six best-selling books and four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several prestigious awards for communications, entrepreneurship, and her success as a female executive. She has been a speaker at a number of Fortune 500 companies, and counts many more among her firm’s clientele. Nancy has spoken at numerous conferences and her TEDx talk has had over two million views.

As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.

For more information on today's guest, visit: https://www.duarte.com/