Let's talk Instagram challenges. We just wrapped up our growth challenge over in our Authentic Instagram Engagement Facebook group. Let me tell you, we hold that challenge one or two times a year and it’s always such a fun, positive experience. We work with a community of Christian female entrepreneurs, podcasters, authors, and bloggers. They're all seeking to grow their Instagram audience while making an impact for Christ.
While I grew my own audience and platform through this experience, I felt that others might want to know how to hold an Instagram challenge. Maybe on a smaller scale, especially if you’re just starting out or regaining traction.
What you’re about to read is a small part of a coaching session inside my paid program, the Insider mentorship. During the upcoming session, member Joni Scott asked this. I think it’s a valid question to share with you. This way you can start holding your own free Instagram challenge to grow your platform.
After the show, be sure to click on the show notes to follow her and say hi!
Click below for show notes!
https://www.ruthiegray.mom/instagram-challenge/
Authentic Email Marketing School
https://ruthiegray.lpages.co/authentic-email-marketing/
Click below to visit Joni's Instagram!
https://www.instagram.com/joni_scott.prayer/?hl=en
Click to visit Ep. 9: Effective Newsletter Opt-ins for email list building
https://www.ruthiegray.mom/effective-newsletter-opt-ins-email-list-building/
Click to visit Ep. 10: How to write newsletters they actually WANT to read
https://www.ruthiegray.mom/write-newsletters-they-want-to-read/
Click to visit Episode 11: 6 Email providers for newsletter marketing
https://www.ruthiegray.mom/6-email-providers-for-newsletter-marketing/
Using an Instagram challenge to promote follower growth
After working hard on her Instagram account, Joni’s question was:
“What are the next important things to focus on, to build a tribe and add more value?
I would like to work towards virtual and in-person mini prayer retreats. I have some great ideas, but I think it's still a few steps away. I've changed my profile about a hundred times since my last hot seat. Like most of my Instagram it's better, but any new feedback would be welcome.”
How opt-ins can promote your Instagram challenge
I would encourage you to get an email opt in made and get in the email cycle. The reason for that is, yes, we are building on Instagram and I have some ideas for you for your tribe there, but in case Instagram quits on us we want to have that newsletter that we own. We do own that. And so that is why I did mail out my first one.
Email and newsletters and opt-ins are always a very hot topic because they're very important.
Your highlights are beautiful. I love them. I love your feed. It's fun. There's a lot of variety. It's not just the same thing.
I think you're doing a great job building your tribe. Something that you could try is implement a prayer focused Instagram challenge. Think a five day challenge or a five day prayer Instagram challenge where it has a specific focus.
Staying within the app for an Instagram challenge
What you can do is work through email, but if you're really wanting to grow your Instagram following, you can just do it on there and form a chat group. Every day on Insta or email list, people can let you know if they are up for the Instagram challenge.
You could open up the chat group five days in advance of the Instagram challenge, so people can get to know each other. Do that five day Instagram challenge in your chat group. Give the prayer prompt every day.
Benefits of a chat group
In the group, each person could weigh in on what their need is that day. So it could be something simple like that that would really help you. That's how I started building my following for teaching Instagram. I started doing little challenges,
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