#80: Have You Identified Your Competitive Advantage? If You Haven't, You Need To Think About It

This week's episode is a quick solo one - I wanted to hop on and quickly discuss the importance of identifying and understanding your competitive advantage (as it relates to growing your business).

Deeply understanding how you can leverage the tools, resources, and people at your disposal is critical and I don't think people reflect upon their situation often enough... what are you good at? Who is in your network that puts you at an advantage? In what segment of the business are your skills best applied? What is your EDGE?

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