S1E16: Why is Branding so Important for Growing a Business? | Adele Tetangco

Welcome to the sixteenth episode of ‘The IKKIVI Podcast’. In this episode we have with us Adele Tetangco, a fashion entrepreneur based in Canada who has been working in the industry for over 18 years. Her passion for supporting independent and up-and-coming designers as well as stores led her to develop Garmentory — a marketplace turned community for brands and boutiques in the niche market. Most recently, she launched Snack Size, a collective of creatives offering a full scope of services for fashion + lifestyle brands to grow, survive, and thrive.

On this week’s show we talk about why branding is important for brands, what it means to grow a business in today’s world, the impact creativity and communication can have in establishing a brand and the fundamentals to invest in as a startup or entrepreneur.

In this conversation, she also shares with us her early journey and inspirations with fashion, how consumers and brands are becoming more conscious, the scope and scale at which small brands can grow, the challenges that international brands face trying to get there foot in the door as well as the factors that can support their development and success.

You can follow Adele’s work on Instagram