Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
Every year we come out saying that this is the year of video.
Seems that way doesn't it?
Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.
I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.
We discussed:
Understanding the power that video can have for your marketing.
Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?
How to create the perfect video.
If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.
How to best use your videos on social media
and more!
Needless to say if you are trying to play catch up with video, this episode is for you!
Key Highlights
[01:35] Introduction of Podcast Guest, Scott Miller
[06:48] Why We Need To Focus On Video Today?
[09:25] How To Create A Perfect Video?
[12:28] Balancing Professionality With Authenticity
[14:22] Tips And Tricks On Preparing Recorded Videos
[16:00] Scott's Suggestions On How To Come Up With Ideas For The Video
[16:37] Expert Marketing
[18:00] How To Best Use Videos On Social Media
[20:53] Balancing Videos With Other Content Type
[23:32] Connect With Scott
Notable Quotes
Guest Links:
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