This week, Kathi and Mike talk about the changes that are happening right now in the Facebook Ads ecosystem and beyond…and strategies to consider going forward.
On January 19, 2022, Facebook said it would be removing some ad targeting features, including ones that focus on race, ethnicity or religion. They’ve actually expanded on their removal of targeting capabilities. Advertisers need to consider how those changes will affect marketing strategy, especially in a targetless world where third-party cookies that have tracked internet users for years are going away.
We touch on our love for Twitter and why it’s a unique platform for users. Automotive Twitter has been slow to the draw, but for salespeople it could be an interesting place to practice social media skills.
We have always believed that including salespeople and other team members in the social media/content creation effort can pay off huge. Now that reaching car buyers is getting tougher, is it time to tap into this amazing resource?
Great example of how car salespeople can leverage online reviews: Larry Henderson’s DealerRater profile HERE:
In our music segment, here’s a link to Amy Winehouse and Paul Weller duet: I Heard It Through the Grapevine HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
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