Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina. Join us as we talk with Hannah about:
- her "tiny career detour as a lawyer" and how she found her way back to flowers
- finding the education she needed to learn floral design techniques
- why she added a retail shop to her existing wedding/event business
- opening a retail shop during a pandemic
- building a team while allowing each employee to work within their strengths
- the importance of having a business coach
- utilizing interns in a flower business
- planning, pricing, and hosting workshops for her community
- finding work/life balance in the wedding industry
- the lesson she learned from having children while running Fern
- serving her local community through the Fern retail shop
LINKS MENTIONED IN EPISODE 92:
- Furman University
- Terra Cotta | Savannah
- A to Zinnias | Savannah
- Flower School New York
- Mayesh Wholesale
- Jessica Rourke | Wedding Planner
- Natalie Gill | Native Poppy
- University of South Carolina | College of Hospitality, Retail, & Sports Management
- Bergs Potter
This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.
Click here to learn more. Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Grayson McGee
Music & Voiceovers: Landon McGee