Daniel Flynn and the Co-Founders of Thankyou are changing the world through business. At 19-years-old, they started Thankyou as a social enterprise and a decade later they've been able to donate a massive $17 million to help end extreme poverty from the profits of the incredible products they sell. But for Daniel and his team, this journey hasn't been easy, especially as a 'for-purpose' business against the 'Goliaths' in the FMCG industry.
They've gone through multitudes of challenges, barriers, and hurdles over the past 13 years, and each time, they've harnessed the ability to think outside of the box, away from tradition, and achieve astronomical results. How have they been able to utilise mass consumer spending to channel it to those in need? What are the innovative strategies and mindsets they've used to get past the obstacles in their path? And what can any business owner do better when it comes to embedding true purpose into actual action, and not just have purpose "painted on the wall"?
This is a rollercoaster of an episode of The Make It Happen Show suited for a rollercoaster of a journey — take a listen if you too, want to break out of the mould and do the 'impossible', just as Daniel and Thankyou have.
Timestamps:
1:46 - How Thankyou has managed to build their business the past decade and raise $17 million in donations
4:15 - How the pandemic has affected charities and donations globally, and what Thankyou has done to cater to these communities
10:11 - Big corporations that have lined up in support of Thankyou's cause
12:47 - Bottling Thankyou's magic, and the value of having real people behind their mission
19:28 - The importance of embodying genuine purpose in a business
22:43 - How to identify businesses that do not share the same values, and why it's best to avoid them
24:12 - The future of social enterprises
29:15 - The one advice that every entrepreneur needs to hear