Episode 63: Why You Need to Update Your Digital Marketing Strategy
What do math and marketing have in common?
They’re two superpowers belonging to my friend and client, Michelle Williams!
Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.
Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.
Over the course of just ONE year, Michelle’s membership grew from 5 members... to 65!!
Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle’s program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.
Michelle isn’t afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.
In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!
In my latest podcast episode, you’ll discover:
Remember to subscribe on iTunes, Google Play, and Stitcher!
Highlights:
02:45 Meet Michelle Williams
04:38 The Modern CEO
06:15 Michelle’s unique membership
07:45 Building confidence
09:08 Key steps to grow visibility
12:00 The membership journey
14:49 How Michelle stayed in the game
16:10 Listening to feedback
18:40 Slow down to speed up!
20:23 BombBomb
21:45 Assessing & adapting
24:03 Instagram & Reels
26:01 Leadership traits
26:59 Future intentions & goals
28:50 Union work
30:13 10 years from now
31:27 Prioritizing & getting into action
35:09 Final thoughts
37:27 $100 bills & TikTok
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
The Modern CEO
https://ambermccue.com/themodernceo
Fresh Start Workbook
http://freshstartworkbook.com
Michelle Williams
https://theignitedteacher.com
https://www.facebook.com/theignitedteach
https://www.youtube.com/theignitedteacher
Twitter: @theignitEDteach
Instagram: @theignitedteach
BombBomb
https://bombbomb.com
Create your
podcast in
minutes
It is Free