#271 S2 Episode 140 - Show Your Customers & Prospects You Actually Give a Sh**

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HIGHLIGHTS

• Actually caring about your customer
• Selling as a relationship, not a transaction
• Slow down there, and show you care
• Lose Now, Win Later

QUOTES

Collin: “If you want to be successful in sales, one thing that's going to be a key ingredient to that is actually giving a sh** about your customer, or giving a riff, whatever you want to say. But what that means is showing that you actually care.”

Collin: “Treat the relationship, like something that you're investing in, that you're actually contributing and adding value to. Maybe that means identifying that you're not the right fit to work with them and providing them resources, which takes a lot of discipline for a seller to be able to do something like that.”

Collin: “You got to invest in the relationship. And sometimes that doesn't always mean business doing business together. And that's how you're going to win in the long run.”

Collin: “Slow down a little bit. Take time to show your customers and your prospects that you actually give a sh**.”

Learn more about Collin in the link below: 

• LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.