Today Allison joins the podcast to dive into the various aspects of behavior mapping, including its nuances from journey mapping. Other topics include structural vs. psychological barriers, the importance of focusing on pain points, and what applied behavioral scientists can learn from the methodologies in other fields of human-centered design. According to Allison, one of the main advantages of behavior mapping is it forces you to incorporate a deeper level of specificity in your desired outcome, as well as the subsequent behaviors needed to reach that outcome.
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